Story perspectives

Global Alcohol Industry Set for $34 Billion Growth

5/30/2025

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Summary

Story summary

The global alcoholic drinks industry is expected to grow by $34 billion in the next decade, despite a 1% decline in 2024.
India leads with a 6% volume and 9% value increase, driven by rising beer and whisky demand.
Non-alcoholic beer is projected to surpass ale as the second-largest beer category, growing 9% globally.
South Africa and Brazil report volume increases of 3% and 1%, respectively, fueled by premium products.
Premiumisation trends are strong in emerging markets, particularly India, Brazil, and Mexico.

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Story summary

The global alcoholic drinks industry is expected to grow by $34 billion in the next decade, despite a 1% decline in 2024.
India leads with a 6% volume and 9% value increase, driven by rising beer and whisky demand.
Non-alcoholic beer is projected to surpass ale as the second-largest beer category, growing 9% globally.
South Africa and Brazil report volume increases of 3% and 1%, respectively, fueled by premium products.
Premiumisation trends are strong in emerging markets, particularly India, Brazil, and Mexico.