Story perspectives
Target's Earnings Plunge Amid DEI Backlash and Boycott
5/31/2025
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Story summary
- Target CEO Brian Cornell linked disappointing quarterly results to consumer backlash over DEI initiative rollbacks.
- The company's earnings fell short of estimates, reporting a revenue decline to $23.8 billion.
- Target has failed to meet earnings expectations in six of the last 13 quarters.
- Analysts indicate that management issues also contribute to Target's performance decline.
- Rev. Al Sharpton has voiced support for a boycott of Target stores.
