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Nike Hires Michael Gonda to Revitalize Brand Image

6/3/2025

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Summary

Story summary

Nike has welcomed Michael Gonda as its new executive vice president and chief communications officer, starting July 7. Formerly McDonald's chief impact officer, Gonda will lead global communications, focusing on brand reputation and employee engagement. His appointment is a key move by CEO Elliott Hill to rejuvenate Nike's image and combat declining sales.

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Story summary

Nike has welcomed Michael Gonda as its new executive vice president and chief communications officer, starting July 7. Formerly McDonald's chief impact officer, Gonda will lead global communications, focusing on brand reputation and employee engagement. His appointment is a key move by CEO Elliott Hill to rejuvenate Nike's image and combat declining sales.