Story perspectives
TikTok Shifts to Paid Ads, Small Businesses Struggle
6/3/2025
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Story summary
- TikTok will no longer offer free promotion for US merchants, mandating paid ads for visibility.
- This change poses difficulties for small businesses that depended on TikTok for cost-effective marketing.
- The platform is also experiencing layoffs and adjusting to industry pressures like other tech companies.
- Disney is reducing its workforce by several hundred in its entertainment division as it pivots to streaming.
