Back to today’s briefing

Story perspectives

Boston College Teams Up with New Balance for Historic Sponsorship

6/3/2025

25 2

Summary

Story summary

Boston College is set to make waves in college sports by partnering with New Balance in 2025, marking the brand's inaugural major NCAA football sponsorship. This groundbreaking deal not only boosts local pride and team spirit but also takes on industry giants like Nike and Adidas. Coach Bill O’Brien is thrilled to showcase Boston's rich heritage through this exciting collaboration.

1 of 1

Story summary

Boston College is set to make waves in college sports by partnering with New Balance in 2025, marking the brand's inaugural major NCAA football sponsorship. This groundbreaking deal not only boosts local pride and team spirit but also takes on industry giants like Nike and Adidas. Coach Bill O’Brien is thrilled to showcase Boston's rich heritage through this exciting collaboration.