Story perspectives
Tommy Hilfiger Joins Cadillac as F1 Team Sponsor
6/4/2025
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Story summary
- Cadillac has announced Tommy Hilfiger as the inaugural sponsor for its 2026 Formula 1 team.
- The collaboration involves creating team kits and featuring logos on cars and driver apparel.
- Hilfiger previously sponsored teams like Lotus, Ferrari, and Mercedes in F1.
- Cadillac seeks to embody American identity in motorsport, focusing on innovation and heritage.
- Team principal Graeme Lowdon and Hilfiger share enthusiasm for this partnership.
