Story perspectives
Canadian Tire Sells Helly Hansen for $1.3 Billion
6/4/2025
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Story summary
- Canadian Tire has sold its sportswear brand Helly Hansen to Kontoor Brands for approximately $1.3 billion.
- This sale allows Canadian Tire to concentrate on its core retail operations.
- Kontoor anticipates Helly Hansen will play a key role in its 2025 revenue growth, particularly in the U.S. market.
- Kontoor's CEO envisions opportunities for innovation and expansion in the outdoor and workwear sectors.
