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Woolworths NZ Apologizes for Pricing Error, Offers Refunds

6/4/2025

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Summary

Story summary

Woolworths New Zealand has issued an apology after a human error led to incorrect butter prices in Facebook ads, which ran for 48 hours before being taken down. In a bid to make amends, the company will credit customers for the price difference. This misstep comes on the heels of recent criminal charges against Woolworths for misleading pricing practices.

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Story summary

Woolworths New Zealand has issued an apology after a human error led to incorrect butter prices in Facebook ads, which ran for 48 hours before being taken down. In a bid to make amends, the company will credit customers for the price difference. This misstep comes on the heels of recent criminal charges against Woolworths for misleading pricing practices.