Back to today’s briefing

Story perspectives

Sir Dave Brailsford Steps Back, New Football Director Named

6/5/2025

27 3

Summary

Story summary

Sir Dave Brailsford is stepping back from his role at Manchester United, returning to his director of sport position at INEOS after a challenging season. In a shake-up led by Sir Jim Ratcliffe, Jason Wilcox has been named director of football. Brailsford will continue to provide strategic advice while managing the Ineos Grenadiers cycling team and OGC Nice.

History

Historical Context

Sir Dave Brailsford's return to INEOS reflects a broader trend in sports leadership. Historically, figures like Sir Alex Ferguson and Phil Jackson reshaped teams through strategic vision. Brailsford's "marginal gains" philosophy echoes these past successes, emphasizing that small improvements can lead to significant victories in competitive sports.

1 of 2

Story summary

Sir Dave Brailsford is stepping back from his role at Manchester United, returning to his director of sport position at INEOS after a challenging season. In a shake-up led by Sir Jim Ratcliffe, Jason Wilcox has been named director of football. Brailsford will continue to provide strategic advice while managing the Ineos Grenadiers cycling team and OGC Nice.

1 / 2