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Croatia Eyes Adidas Deal, Ending 26-Year Nike Partnership

6/5/2025

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Summary

Story summary

The Croatian Football Federation is in negotiations to potentially switch from Nike to Adidas as its main sponsor.
This change could conclude a 26-year partnership with Nike, set to expire in July 2026.
Adidas is reportedly offering a much higher annual deal than Nike's current €1-2 million contract.
Croatia's strong international performance strengthens its bargaining power in these discussions.
A decision on the negotiations may be reached by the end of July 2023.

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Story summary

The Croatian Football Federation is in negotiations to potentially switch from Nike to Adidas as its main sponsor.
This change could conclude a 26-year partnership with Nike, set to expire in July 2026.
Adidas is reportedly offering a much higher annual deal than Nike's current €1-2 million contract.
Croatia's strong international performance strengthens its bargaining power in these discussions.
A decision on the negotiations may be reached by the end of July 2023.