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Timbaland Launches AI Artist TaTa, Pioneering A-Pop Genre

6/5/2025

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Summary

Story summary

Timbaland has unveiled Stage Zero, an innovative AI entertainment venture introducing TaTa, an AI-generated artist set to drop a debut single soon. Co-founded with Zayd Portillo and Rocky Mudaliar, the company aspires to pioneer virtual influencers and a fresh genre dubbed A-pop, standing firm against industry skepticism about AI music's future.

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Story summary

Timbaland has unveiled Stage Zero, an innovative AI entertainment venture introducing TaTa, an AI-generated artist set to drop a debut single soon. Co-founded with Zayd Portillo and Rocky Mudaliar, the company aspires to pioneer virtual influencers and a fresh genre dubbed A-pop, standing firm against industry skepticism about AI music's future.