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Michaels Acquires Joann's Brands, Expanding Craft Offerings

6/6/2025

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Summary

Story summary

Michaels is making a bold move by acquiring Joann's private label brands, including the popular Big Twist. With the addition of over 600 new fabric, sewing, and yarn products, Michaels is set to elevate the creative experience for customers, solidifying its position as a top destination for crafting and celebration across the U.S.

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Story summary

Michaels is making a bold move by acquiring Joann's private label brands, including the popular Big Twist. With the addition of over 600 new fabric, sewing, and yarn products, Michaels is set to elevate the creative experience for customers, solidifying its position as a top destination for crafting and celebration across the U.S.