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ABBA's Björn Ulvaeus Embraces AI for New Musical

6/6/2025

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Björn Ulvaeus Innovates
  • At 80, ABBA's Björn Ulvaeus is embracing the future by crafting a new musical with the help of AI, nearing its debut at SXSW London. He sees AI as a valuable ally in conquering writer's block, yet remains vigilant about safeguarding artists' rights in this rapidly changing digital world, blending tradition with innovation.
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