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Formula 1's $2.04 Billion Revenue Surges Past Expectations

6/7/2025

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Summary

Story summary

In 2024, Formula 1 soared to impressive heights, raking in $2.04 billion in sponsorship revenue, just shy of the NFL's $2.5 billion. This surge, fueled by fresh ownership and an entertainment-driven approach, has significantly boosted team valuations. Notably, technology partnerships alone brought in over $500 million, with giants like Mercedes and Ferrari topping the earnings chart.

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Story summary

In 2024, Formula 1 soared to impressive heights, raking in $2.04 billion in sponsorship revenue, just shy of the NFL's $2.5 billion. This surge, fueled by fresh ownership and an entertainment-driven approach, has significantly boosted team valuations. Notably, technology partnerships alone brought in over $500 million, with giants like Mercedes and Ferrari topping the earnings chart.