Back to today’s briefing

Story perspectives

AI Search Dominates Desktop Traffic, Google Faces Disruption

6/8/2025

50 10

Summary

Story summary

A recent BrightEdge report uncovers a striking trend: desktop users are the kings of AI search traffic, with ChatGPT, Perplexity, Bing, and Gemini capturing over 90% of referrals. In contrast, Google Search thrives on mobile traffic. If Apple shifts its default search engine from Google, it could shake up the entire search marketing landscape.

1 of 1

Story summary

A recent BrightEdge report uncovers a striking trend: desktop users are the kings of AI search traffic, with ChatGPT, Perplexity, Bing, and Gemini capturing over 90% of referrals. In contrast, Google Search thrives on mobile traffic. If Apple shifts its default search engine from Google, it could shake up the entire search marketing landscape.