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BC Launches $5M Campaign to Attract U.S. Healthcare Workers

6/8/2025

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Summary

Story summary

British Columbia is on a mission to bolster its healthcare workforce, launching a $5 million ad campaign to entice U.S. doctors and nurses from Washington, Oregon, and California. Kicking off on June 2, this six-week initiative has already sparked interest from nearly 1,600 healthcare professionals eager to embrace B.C.'s universal healthcare system amid a pressing local shortage.

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Story summary

British Columbia is on a mission to bolster its healthcare workforce, launching a $5 million ad campaign to entice U.S. doctors and nurses from Washington, Oregon, and California. Kicking off on June 2, this six-week initiative has already sparked interest from nearly 1,600 healthcare professionals eager to embrace B.C.'s universal healthcare system amid a pressing local shortage.