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Study Reveals Girls Spend $168 Monthly on TikTok Skincare

6/9/2025

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Summary

Story summary

A Northwestern Medicine study uncovers that girls aged 7-18 are spending an average of $168 monthly on TikTok skincare routines, often using six products. Alarmingly, many of these routines skip sunscreen, heightening the risk of skin irritation and allergies. The findings shed light on the damaging beauty ideals and consumerism perpetuated by these viral videos.

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Story summary

A Northwestern Medicine study uncovers that girls aged 7-18 are spending an average of $168 monthly on TikTok skincare routines, often using six products. Alarmingly, many of these routines skip sunscreen, heightening the risk of skin irritation and allergies. The findings shed light on the damaging beauty ideals and consumerism perpetuated by these viral videos.