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Story perspectives

Chrysler Shifts Focus: Innovation and New Models Ahead

6/10/2025

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Summary

Story summary

Chrysler, part of Stellantis, is set to revitalize its brand to attract new customers.
Design chief Ralph Gilles emphasizes the brand's readiness for innovation and new model experimentation.
Upcoming vehicles will use STLA Medium and Large platforms, shifting from an all-electric strategy by 2028.
The Pacifica minivan will be refreshed in 2026, with possible electric variants planned for later.

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Story summary

Chrysler, part of Stellantis, is set to revitalize its brand to attract new customers.
Design chief Ralph Gilles emphasizes the brand's readiness for innovation and new model experimentation.
Upcoming vehicles will use STLA Medium and Large platforms, shifting from an all-electric strategy by 2028.
The Pacifica minivan will be refreshed in 2026, with possible electric variants planned for later.