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Global Ad Growth Forecast Slashed Amid Trade Disruptions

6/10/2025

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Summary

Story summary

WPP Media revised the global ad growth forecast for 2025 from 7.7% to 6% due to trade disruptions and deglobalization.
The U.S. ad market is expected to grow by 5.6%, reaching $404.7 billion, while China's growth is projected at 6.8%.
User-generated content is set to exceed professional content in ad revenue for the first time in 2025.
Digital channels will lead in the UK, making up 81.4% of total ad revenue.

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Story summary

WPP Media revised the global ad growth forecast for 2025 from 7.7% to 6% due to trade disruptions and deglobalization.
The U.S. ad market is expected to grow by 5.6%, reaching $404.7 billion, while China's growth is projected at 6.8%.
User-generated content is set to exceed professional content in ad revenue for the first time in 2025.
Digital channels will lead in the UK, making up 81.4% of total ad revenue.