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69% of Americans Turn to Supplements for Health Goals

6/10/2025

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Summary

Story summary

A striking 69% of Americans are turning to dietary supplements to achieve their health goals, while 66% are ramping up their protein intake, according to The Vitamin Shoppe's 2025 Health & Wellness Trend Report. The report also underscores the rising role of AI in health management, yet traditional sources like friends and news media still reign supreme in trust over social media influencers.

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Story summary

A striking 69% of Americans are turning to dietary supplements to achieve their health goals, while 66% are ramping up their protein intake, according to The Vitamin Shoppe's 2025 Health & Wellness Trend Report. The report also underscores the rising role of AI in health management, yet traditional sources like friends and news media still reign supreme in trust over social media influencers.