Story perspectives

Ex-Harley Leader Turns Smoothie King into Community Success

6/10/2025

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Summary

Story summary

DeSario Turner, ex-Harley-Davidson leader, launched a Smoothie King franchise in Racine, Wisconsin, in 2023.
The store generated over $38,000 in its first week and exceeded $1 million in its first year.
Turner actively engages with the community, collaborating with local organizations and youth programs.
She mentors her daughter for future ownership and aims to open a second location.
Turner inspires others to invest in themselves and pursue entrepreneurship.

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Story summary

DeSario Turner, ex-Harley-Davidson leader, launched a Smoothie King franchise in Racine, Wisconsin, in 2023.
The store generated over $38,000 in its first week and exceeded $1 million in its first year.
Turner actively engages with the community, collaborating with local organizations and youth programs.
She mentors her daughter for future ownership and aims to open a second location.
Turner inspires others to invest in themselves and pursue entrepreneurship.