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Story perspectives

Subscription Marketers Shift to Bundling Amid Rising Costs

6/11/2025

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Summary

Story summary

Subscription marketers are moving from direct acquisition to indirect methods like bundling due to rising costs.
A Bango survey of 205 industry leaders shows 88% anticipate increased direct acquisition costs.
82% intend to invest more in indirect channels, with 90% adopting bundles by 2025.
The report emphasizes a shift towards collaborative partnerships in the subscription industry.

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Story summary

Subscription marketers are moving from direct acquisition to indirect methods like bundling due to rising costs.
A Bango survey of 205 industry leaders shows 88% anticipate increased direct acquisition costs.
82% intend to invest more in indirect channels, with 90% adopting bundles by 2025.
The report emphasizes a shift towards collaborative partnerships in the subscription industry.