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Labubu Plush Collectible Surges in Popularity, Breaks Auction Records

6/11/2025

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Summary

Story summary

Labubu, the adorable plush collectible from Pop Mart, is taking South Africa by storm, rivaling even Pokémon in popularity. Retailers are overwhelmed with orders, leading to long waiting lists. A remarkable human-sized Labubu fetched a staggering $150,275 at a Beijing auction, while celebrity endorsements and its exciting blind-box format only add to its irresistible charm.

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Story summary

Labubu, the adorable plush collectible from Pop Mart, is taking South Africa by storm, rivaling even Pokémon in popularity. Retailers are overwhelmed with orders, leading to long waiting lists. A remarkable human-sized Labubu fetched a staggering $150,275 at a Beijing auction, while celebrity endorsements and its exciting blind-box format only add to its irresistible charm.