Story perspectives
Starbucks Hires Full-Time Managers Amid Union Push
6/12/2025
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Story summary
- Starbucks will introduce full-time assistant store managers in most U.S. locations this fall to tackle leadership shortages.
- This initiative aligns with CEO Brian Niccol's "Back to Starbucks" plan to boost operations and customer experience.
- The company is piloting a virtual assistant in 35 stores to enhance staff productivity.
- Workers in Chestnut Hill, Pennsylvania, voted to unionize, highlighting understaffing and the need for better conditions.
- The union seeks improved staffing and workplace protections during ongoing negotiations with Starbucks.
