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Story perspectives

Costco Grants Early Access for Executive Members Starting June 30

6/12/2025

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Summary

Story summary

Beginning June 30, Costco will open an hour earlier for Executive Members, from 9:00 AM to 10:00 AM daily.
On Saturdays, early access will be from 9:00 AM to 9:30 AM.
This benefit rewards members who pay $130 annually, offering perks like 2% cashback and a $10 monthly Instacart credit.
Executive Members represent 73% of Costco's sales, despite making up only 37.6 million of 79.6 million memberships.

History

Historical Context

Costco launched its Executive Membership program in 1993, enhancing customer loyalty and sales. By 2023, Executive Members generated 73% of sales, despite being only 37.6 million of 79.6 million memberships. This strategy reflects Costco's commitment to member benefits, such as cashback incentives, and underscores the growing significance of membership models in retail, emphasizing customer retention and increased spending.

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Story summary

Beginning June 30, Costco will open an hour earlier for Executive Members, from 9:00 AM to 10:00 AM daily.
On Saturdays, early access will be from 9:00 AM to 9:30 AM.
This benefit rewards members who pay $130 annually, offering perks like 2% cashback and a $10 monthly Instacart credit.
Executive Members represent 73% of Costco's sales, despite making up only 37.6 million of 79.6 million memberships.

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