Story perspectives

Pride Toronto Faces $900K Shortfall Ahead of Parade

6/12/2025

41 10

Summary

Story summary

Pride Toronto is facing a $900,000 funding shortfall from lost corporate sponsors and increased expenses.
Executive Director Kojo Modeste confirms this year's festival will proceed as planned, but future events may be affected.
American companies are pulling support due to DEI backlash, while Canadian brands like Shopper’s Drug Mart are stepping in.
Toronto Mayor Olivia Chow has pledged $350,000, but further government assistance is essential.
The Pride parade is set for June 29.

1 of 1

Story summary

Pride Toronto is facing a $900,000 funding shortfall from lost corporate sponsors and increased expenses.
Executive Director Kojo Modeste confirms this year's festival will proceed as planned, but future events may be affected.
American companies are pulling support due to DEI backlash, while Canadian brands like Shopper’s Drug Mart are stepping in.
Toronto Mayor Olivia Chow has pledged $350,000, but further government assistance is essential.
The Pride parade is set for June 29.