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RXBar Launches New Snack; KIND Revamps Branding Amid Lawsuit

6/12/2025

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Summary

Story summary

RXBar has unveiled a new high-protein snack bar boasting 18g of protein and just six simple ingredients, available in delicious Strawberry Peanut Butter and Vanilla Peanut Butter flavors. In a contrasting twist, David Protein's bars, packed with 28g of protein and no sugar, are embroiled in a lawsuit over ingredient monopolization. Meanwhile, KIND is refreshing its branding to cater to the growing appetite for high-protein, fruit-forward snacks.

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Story summary

RXBar has unveiled a new high-protein snack bar boasting 18g of protein and just six simple ingredients, available in delicious Strawberry Peanut Butter and Vanilla Peanut Butter flavors. In a contrasting twist, David Protein's bars, packed with 28g of protein and no sugar, are embroiled in a lawsuit over ingredient monopolization. Meanwhile, KIND is refreshing its branding to cater to the growing appetite for high-protein, fruit-forward snacks.