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Snapchat Launches "Lens+" Subscription for Exclusive AR Features

6/12/2025

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Summary

Story summary

Snapchat has unveiled "Lens+," a new subscription tier at $8.99 per month, granting users access to exclusive Lenses and augmented reality experiences. Building on its popular Snapchat+ service, which boasts 15 million subscribers, this move aims to boost revenue by monetizing user-generated Lenses and rolling out fresh features every week.

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Story summary

Snapchat has unveiled "Lens+," a new subscription tier at $8.99 per month, granting users access to exclusive Lenses and augmented reality experiences. Building on its popular Snapchat+ service, which boasts 15 million subscribers, this move aims to boost revenue by monetizing user-generated Lenses and rolling out fresh features every week.