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EU Executives Demand AVMSD Changes to Boost Local Content

6/13/2025

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Summary

Story summary

Executives from Central and Eastern Europe are voicing strong concerns over the Audiovisual Media Services Directive (AVMSD), claiming it inflates local production costs while favoring US streaming giants. As the directive faces a crucial review next year, industry leaders demand meaningful changes, emphasizing the urgent need for increased investment in local content, particularly for smaller markets like Croatia.

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Story summary

Executives from Central and Eastern Europe are voicing strong concerns over the Audiovisual Media Services Directive (AVMSD), claiming it inflates local production costs while favoring US streaming giants. As the directive faces a crucial review next year, industry leaders demand meaningful changes, emphasizing the urgent need for increased investment in local content, particularly for smaller markets like Croatia.