Story perspectives
Mattel Partners with OpenAI for AI-Powered Toys
6/13/2025
30 3
1 of 1
Story summary
- Mattel collaborates with OpenAI to incorporate generative AI in toy-making and entertainment.
- The partnership focuses on enhancing fan engagement while ensuring safety and privacy.
- Mattel will unveil its first AI-powered product later this year.
- This alliance aids Mattel's growth in digital gaming and film projects.
- Mattel maintains control over its intellectual property while utilizing OpenAI tools for development.
