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WNBA Secures Multi-Year Broadcast Deal Amid Viewership Surge

6/14/2025

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Summary

WNBA Expands Broadcast Deal

The WNBA has secured a multi-year extension with Scripps Sports to broadcast games on ION, bolstering its impressive $2.2 billion media deal. Notably, the Women’s National Basketball Players Association was left out of negotiations, despite prior backing from Commissioner Cathy Engelbert. This move underscores the soaring popularity of WNBA games, which have seen a remarkable 39% rise in viewership over the past year.

Summary

WNBA Players Negotiate

The WNBA is at a crossroads as player negotiations for a new Collective Bargaining Agreement heat up. With viewership dropping over 50% following star Caitlin Clark's injury, the stakes are high. Players are pushing for better salaries and conditions, inspired by the recent NWSL CBA success. The outcome could shape the league's future dramatically.

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WNBA Expands Broadcast Deal

The WNBA has secured a multi-year extension with Scripps Sports to broadcast games on ION, bolstering its impressive $2.2 billion media deal. Notably, the Women’s National Basketball Players Association was left out of negotiations, despite prior backing from Commissioner Cathy Engelbert. This move underscores the soaring popularity of WNBA games, which have seen a remarkable 39% rise in viewership over the past year.

1 / 2