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Story perspectives

Costco Boosts Executive Benefits Amid Membership Surge

6/15/2025

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Story summary
  • Costco has improved benefits for Executive Members, offering early store access at 9 a.m. and a $10 monthly Instacart credit.
  • Executive Members account for 73% of sales and enjoy a 2% cashback reward on purchases.
  • Membership registrations surged by 10% year-over-year in Q3 2023, as consumers seek savings amid inflation.
  • Membership fees increased for the first time in seven years, with basic membership now at $65 and Executive at $130.