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Wella Partners with F1 Academy to Empower Women in Racing

6/16/2025

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Summary

Story summary

Wella Professionals is making waves in motorsport by teaming up with the F1 Academy to champion women in racing, kicking off at the 2025 Grand Prix du Canada. Driver Joanne Ciconte will take the wheel of a stunning custom car adorned with iconic imagery, as the partnership seeks to inspire women and elevate brand presence through captivating fan experiences at major races.

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Story summary

Wella Professionals is making waves in motorsport by teaming up with the F1 Academy to champion women in racing, kicking off at the 2025 Grand Prix du Canada. Driver Joanne Ciconte will take the wheel of a stunning custom car adorned with iconic imagery, as the partnership seeks to inspire women and elevate brand presence through captivating fan experiences at major races.