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Labubu Toy Sales Surge 480% Amid Global Craze

6/16/2025

24 5

Summary

Story summary

Labubu, a collectible toy by Pop Mart, has become a global sensation, likened to Hello Kitty for its broad appeal.
International sales skyrocketed over 480% in early 2024, with the US seeing a 900% increase and Europe 600%.
Social media buzz and limited availability have fostered a strong fan community.
Chinese customs are intensifying efforts against smuggling, as overseas prices often undercut local costs.

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Story summary

Labubu, a collectible toy by Pop Mart, has become a global sensation, likened to Hello Kitty for its broad appeal.
International sales skyrocketed over 480% in early 2024, with the US seeing a 900% increase and Europe 600%.
Social media buzz and limited availability have fostered a strong fan community.
Chinese customs are intensifying efforts against smuggling, as overseas prices often undercut local costs.