Back to today’s briefing

Story perspectives

NBA Finals Ratings Drop, Yet 11.54M Tune In!

6/16/2025

43 6

Summary

Story summary

Despite a 24% drop in NBA Finals TV ratings from last season, the thrilling matchup between the Indiana Pacers and Oklahoma City Thunder captivated millions, with Game 3 peaking at 11.54 million viewers. Commissioner Adam Silver highlights the need for innovative viewer engagement strategies as the league celebrates a staggering $76 billion TV deal.

1 of 1

Story summary

Despite a 24% drop in NBA Finals TV ratings from last season, the thrilling matchup between the Indiana Pacers and Oklahoma City Thunder captivated millions, with Game 3 peaking at 11.54 million viewers. Commissioner Adam Silver highlights the need for innovative viewer engagement strategies as the league celebrates a staggering $76 billion TV deal.