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Meta Launches Targeted Ads and Subscriptions on WhatsApp

6/16/2025

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Summary

Story summary

Meta is set to launch ads in WhatsApp's Updates tab, akin to Instagram Stories, beginning Monday. These ads will be tailored to users' interests and locations, while respecting privacy by avoiding personal messages. Furthermore, WhatsApp will introduce paid subscriptions for exclusive Channel content, signaling a bold new era of monetization for the platform.

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Story summary

Meta is set to launch ads in WhatsApp's Updates tab, akin to Instagram Stories, beginning Monday. These ads will be tailored to users' interests and locations, while respecting privacy by avoiding personal messages. Furthermore, WhatsApp will introduce paid subscriptions for exclusive Channel content, signaling a bold new era of monetization for the platform.