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Asia Pacific Ad Market Soars 7.9%, Faces Slowdown Ahead

6/16/2025

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Summary

Story summary

The Asia Pacific advertising market surged by 7.9% in 2024, hitting an impressive $288 billion, fueled by the rise of digital platforms in China, Australia, India, Japan, and South Korea. However, as geopolitical tensions loom, growth is projected to slow to 4.5% in 2025, with digital advertising still commanding a staggering 76% of total budgets.

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Story summary

The Asia Pacific advertising market surged by 7.9% in 2024, hitting an impressive $288 billion, fueled by the rise of digital platforms in China, Australia, India, Japan, and South Korea. However, as geopolitical tensions loom, growth is projected to slow to 4.5% in 2025, with digital advertising still commanding a staggering 76% of total budgets.