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Amazon and Roku Join Forces to Revolutionize CTV Ads

6/16/2025

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Summary

Story summary

Amazon Ads and Roku have partnered to access the largest authenticated CTV footprint in the U.S., reaching 80 million households.
This integration enhances targeting and measurement via Amazon's DSP, enabling advertisers to reach 40% more unique viewers.
Advertisers can also reduce ad frequency by nearly 30%, improving overall campaign performance.
The solution will be available to all U.S. advertisers using Amazon DSP by Q4 2025.

History

Historical Context

In 2010, the Federal Communications Commission launched the National Broadband Plan to enhance internet access in the U.S., enabling digital advertising growth. Companies like Roku, founded in 2002, and Amazon, established in 1994, leveraged this connectivity, reaching 80 million households. This shift transformed advertising strategies, emphasizing targeted ads and reflecting the evolving landscape of media consumption in the digital era.

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Story summary

Amazon Ads and Roku have partnered to access the largest authenticated CTV footprint in the U.S., reaching 80 million households.
This integration enhances targeting and measurement via Amazon's DSP, enabling advertisers to reach 40% more unique viewers.
Advertisers can also reduce ad frequency by nearly 30%, improving overall campaign performance.
The solution will be available to all U.S. advertisers using Amazon DSP by Q4 2025.

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