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Story perspectives

Roots Corp. Marks 52 Years with Global Expansion Plans

6/17/2025

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Story summary
  • Roots Corp. celebrates 52 years of heritage, emphasizing its unique leather jackets and dedication to Canadian manufacturing.
  • The Toronto factory produces 8,000 leather pieces monthly, facing challenges in domestic material sourcing.
  • Customer feedback has driven modernization, leading to minimal branding and softer fabric options.
  • The brand is expanding in China and the U.S. to sustain growth despite tariff concerns.