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Telekom Boosts Bayern Munich Sponsorship to €325 Million

6/17/2025

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Summary

Story summary

Telekom has committed to a five-year sponsorship extension with FC Bayern Munich, boosting its annual contribution from 50 million to 65 million euros. This landmark deal, totaling up to 325 million euros, reinforces Bayern's dominance in the market, leaving Borussia Dortmund's Vodafone sponsorship of 30 million euros in the dust.

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Story summary

Telekom has committed to a five-year sponsorship extension with FC Bayern Munich, boosting its annual contribution from 50 million to 65 million euros. This landmark deal, totaling up to 325 million euros, reinforces Bayern's dominance in the market, leaving Borussia Dortmund's Vodafone sponsorship of 30 million euros in the dust.