Back to today’s briefing

Story perspectives

Liquid Death Sells Ozzy Osbourne's DNA Cans for $450

6/17/2025

26 4

Summary

Story summary

Liquid Death is making waves by offering 10 empty iced tea cans once enjoyed by rock legend Ozzy Osbourne for a staggering $450 each. Named “Infinite Ozzy,” these unique cans are sealed with his DNA and bear his signature. This quirky campaign aligns with Black Sabbath's farewell concert on July 5 in Birmingham, playfully hinting at the potential for future cloning.

1 of 1

Story summary

Liquid Death is making waves by offering 10 empty iced tea cans once enjoyed by rock legend Ozzy Osbourne for a staggering $450 each. Named “Infinite Ozzy,” these unique cans are sealed with his DNA and bear his signature. This quirky campaign aligns with Black Sabbath's farewell concert on July 5 in Birmingham, playfully hinting at the potential for future cloning.