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GameStop's Humorous Tweet Backfires Amid Criticism

6/18/2025

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Summary

Story summary

GameStop's attempt at humor backfired spectacularly when a promotional tweet for Switch 2 restocks included the tagline "Staples not included," poking fun at past console damage. The misstep was compounded by using an uncredited image, leading to a wave of criticism over the company's handling of the situation.

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Story summary

GameStop's attempt at humor backfired spectacularly when a promotional tweet for Switch 2 restocks included the tagline "Staples not included," poking fun at past console damage. The misstep was compounded by using an uncredited image, leading to a wave of criticism over the company's handling of the situation.