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Burberry Appoints Stray Kids' Seungmin as New Ambassador

6/18/2025

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Summary

Story summary

Burberry has officially appointed Stray Kids’ Seungmin as its new brand ambassador, celebrating his genuine spirit and artistic flair. Creative director Daniel Lee is thrilled about this partnership, while Seungmin feels privileged to represent the iconic British label. This exciting announcement aligns with Burberry’s Festival campaign, showcasing a vibrant mix of talented artists, including Seungmin.

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Story summary

Burberry has officially appointed Stray Kids’ Seungmin as its new brand ambassador, celebrating his genuine spirit and artistic flair. Creative director Daniel Lee is thrilled about this partnership, while Seungmin feels privileged to represent the iconic British label. This exciting announcement aligns with Burberry’s Festival campaign, showcasing a vibrant mix of talented artists, including Seungmin.