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Reckitt Launches £10M Initiative to Empower Women Entrepreneurs

6/19/2025

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Story summary
  • Reckitt introduced the 'Reckitt Catalyst' initiative to empower 200 health and hygiene ventures led by women and under-represented founders by 2030.
  • The initiative aims to enhance health access for five million people worldwide, backed by a £10m investment over five years.
  • Serena Williams will mentor entrepreneurs, building on Reckitt's support for 60 entrepreneurs across 13 countries since 2020.
  • Program applications launched at the Cannes Lions International Festival of Creativity.