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Strength Training Surge: Women Embrace Empowerment Through Muscles

6/20/2025

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Summary

Story summary

Life Time Inc. has shifted its focus, cutting cardio equipment by a third to emphasize weight training. Orangetheory Fitness has introduced strength-only classes, and Peloton's new Strength+ app caters to this trend. Instructor Tunde Oyeneyin highlights a powerful movement among women, who are now embracing strength training as a form of empowerment, celebrating their muscularity with pride.

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Story summary

Life Time Inc. has shifted its focus, cutting cardio equipment by a third to emphasize weight training. Orangetheory Fitness has introduced strength-only classes, and Peloton's new Strength+ app caters to this trend. Instructor Tunde Oyeneyin highlights a powerful movement among women, who are now embracing strength training as a form of empowerment, celebrating their muscularity with pride.