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Prince William Spotlights Sustainable Innovation at Colorifix Lab

6/20/2025

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Summary

Story summary

On June 19, Prince William and Cate Blanchett toured Colorifix, a groundbreaking sustainable dye lab in Norwich, U.K. They witnessed the future of dyeing, where DNA sequencing and microbes replace harmful chemicals, significantly cutting water waste. As a finalist for the 2023 Earthshot Prize, Colorifix embodies the innovative spirit William champions for environmental change.

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Story summary

On June 19, Prince William and Cate Blanchett toured Colorifix, a groundbreaking sustainable dye lab in Norwich, U.K. They witnessed the future of dyeing, where DNA sequencing and microbes replace harmful chemicals, significantly cutting water waste. As a finalist for the 2023 Earthshot Prize, Colorifix embodies the innovative spirit William champions for environmental change.