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NHL Season Sees 33% Drop in U.S. Viewership

6/21/2025

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Summary

Story summary

The 2024-25 NHL season experienced a sharp drop in U.S. viewership, with the Stanley Cup Final attracting just 2.8 million viewers—a staggering 33% decline from the previous year. Regular season ratings fell by 12%, and early playoff viewership plummeted by 27%. Meanwhile, Canadian fans remained loyal, underscoring the growing divide in regional interest. The NHL grapples with the hurdles of cable broadcasting and accessibility.

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Story summary

The 2024-25 NHL season experienced a sharp drop in U.S. viewership, with the Stanley Cup Final attracting just 2.8 million viewers—a staggering 33% decline from the previous year. Regular season ratings fell by 12%, and early playoff viewership plummeted by 27%. Meanwhile, Canadian fans remained loyal, underscoring the growing divide in regional interest. The NHL grapples with the hurdles of cable broadcasting and accessibility.