Story perspectives

Corporate Sponsorships Plunge 25%, Threatening NYC Pride Parade

6/21/2025

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Summary

Story summary

Heritage of Pride faces a 25% decline in corporate sponsorship for NYC's Pride parade, resulting in a $750,000 funding shortfall.
Companies are hesitant to support diversity initiatives due to potential backlash from the Trump administration.
Major sponsors, including Garnier, Target, and Mastercard, have reduced or withdrawn their support.
Other cities report similar trends, leading to the cancellation of some Pride events.
Target has altered its Pride displays to focus on patriotic themes following merchandise-related backlash.

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Story summary

Heritage of Pride faces a 25% decline in corporate sponsorship for NYC's Pride parade, resulting in a $750,000 funding shortfall.
Companies are hesitant to support diversity initiatives due to potential backlash from the Trump administration.
Major sponsors, including Garnier, Target, and Mastercard, have reduced or withdrawn their support.
Other cities report similar trends, leading to the cancellation of some Pride events.
Target has altered its Pride displays to focus on patriotic themes following merchandise-related backlash.