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Brand USA Launches 'America the Beautiful' Tourism Campaign

6/21/2025

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Summary

Story summary

In August, Brand USA will unveil the "America the Beautiful" tourism campaign, aiming to reignite international interest in U.S. travel. CEO Fred Dixon highlighted the initiative's focus on captivating destinations and unique experiences. Encouragingly, recent polls show a rising desire to visit from key markets like Mexico and Canada, signaling a hopeful rebound.

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Story summary

In August, Brand USA will unveil the "America the Beautiful" tourism campaign, aiming to reignite international interest in U.S. travel. CEO Fred Dixon highlighted the initiative's focus on captivating destinations and unique experiences. Encouragingly, recent polls show a rising desire to visit from key markets like Mexico and Canada, signaling a hopeful rebound.