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Story perspectives

ASOS Faces Backlash Over Account Closures for Returns

6/21/2025

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Summary

Story summary

ASOS is under scrutiny for shutting down accounts of customers with excessive return rates, citing a 'fair use policy.'
Many customers, particularly new mothers, voice concerns over inconsistent sizing and penalties for returns linked to body changes.
ASOS asserts that only a limited number of customers are impacted while maintaining its commitment to free returns for most shoppers.

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Story summary

ASOS is under scrutiny for shutting down accounts of customers with excessive return rates, citing a 'fair use policy.'
Many customers, particularly new mothers, voice concerns over inconsistent sizing and penalties for returns linked to body changes.
ASOS asserts that only a limited number of customers are impacted while maintaining its commitment to free returns for most shoppers.